Project:

Responsible Adventure

Overview:

This project will promote North Wales as a leading sustainable tourism destination. It aims to attract additional visitors in a way which is environmentally sustainable and considerate to local communities by maximising the social, economic and cultural benefits to the region. This is a multi-element project that forms part of a sustainable and eco-tourism package to develop a new sustainable cable car, swing attraction and slate explorer.

Ambition North Wales is working with lead sponsor, Zip World Ltd to develop this project.

Lead Sponsor:

Objectives

Additional GVA

Generate up to £20 million net additional GVA

Job Creation

Create up to 175 new jobs for the region

Investment Targets

£6.2m

Growth Deal

£0m

Other Public Sector

£10.5m

Private Sector (Zip World)

£16.7m

Total Investment

Which stage has the project reached?

Stage01.
Determine the Project context:

The planning phase of the spending proposal. Assessing the strategic context for the project and demonstrating how it provides synergy with other projects within the portfolio.
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Stage02.
Preparing the Strategic Outline Case:

The scoping phase of the project. Making the case for change and identifying the preferred way forward.
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Stage03.
Preparing the Outline Business Case:

The planning phase for the project. Identifying the options that provide value for money, confirming the affordability of the project and determining the arrangements for the successful delivery of the project. 
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Stage04.
Approval of the Outline Business Case:

The Outline Business Case is presented to the Economic Well-being Sub-Committee for approval. When approved the procurement phase of the project can begin. 
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Stage05.
Preparing the Full Business Case:

The procurement phase of the project. Recording the findings of the procurement and confirming the management arrangements for the delivery, monitoring and evaluation of the project.  
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Stage06.
Approval of the Full Business Case:

The Full Business Case is presented to the Economic Well-being Sub-Committee for approval. When approved the implementation phase of the project can begin. 
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Stage07.
Project Implementation and Monitoring:

The project implementation phase. The Full Business Case is used as a reference point to deliver the project and monitor progress. 
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Stage08.
Project Evaluation:

The post project implementation stage. Evaluating how well the project was delivered and lessons learnt.  The Full Business Case is used to determine the extent the anticipated benefits were delivered and realised.
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Key Members

  • Andrew Hudson Read more
    Andrew Hudson Chief Executive Officer, Zip World
  • Lucy Dean Read more
    Lucy Dean Chief Economist and Director Quod
  • Elliw Hughes Read more
    Elliw Hughes Growth Deal Programme Manager
Andrew Hudson
Andrew Hudson Chief Executive Officer, Zip World

  • Senior Responsible Owner for the Responsible Adventure project
  • Chief Executive Officer, Zip World

Lucy Dean
Lucy Dean Chief Economist and Director Quod

  • Chief Economist and Director Quod
  • Project Manager for Responsible Adventure

Elliw Hughes
Elliw Hughes Growth Deal Programme Manager

My Role:

  • Deliver the Agri-food and Tourism Programme and the Innovation in High Value Manufacturing Programme
  • Engage with stakeholders to maximise the value of these Programmes
  • Support the delivery of Growth Deal projects so that expected benefits are realised