Alwen Williams, Portfolio Director of Ambition North Wales with Callum Murray, Creative Director of Cufflink


Anglesey-based business came home with the prize for North Wales Start-Up at this year’s Start-Up Awards held in Cardiff on Thursday night. Sponsored by Ambition North Wales, the category saw a record-breaking number of entries from across the region, representing all sectors from digital to more traditional service industries.  


Winning business, Cufflink was set up in 2018 and is based at M-SParc in Gaerwen. It helps people store and share personal or corporate data via a free app which aims to limit the impact of data breaches. 


Alwen Williams is Portfolio Director of category sponsor, Ambition North Wales.  

On presenting the award, she said: “We’d like to congratulate the team at Cufflink on winning this award, I hope their success will inspire others. The business has grown in the few years it has been in operation and the work they do is ground breaking in terms of digital technology.  


“I’d also like to pay tribute to all the other companies who were short listed. They certainly put North Wales on the map in terms of innovation and entrepreneurship and it makes us proud to represent a region with such talent. New and small businesses are crucial to the success of our regional and national economy and the Wales Start-Up Awards is a fantastic celebration of all of the nominated businesses.” 


Callum Murray, Creative Director of Cufflink said: "We are so pleased to have won the North Wales Start-up of the Year award this year. Being based in North Wales means we are best placed to start our business and can tap into the best regional talent.

Cufflink protects businesses from cyber security attacks, making them more secure, compliant and trusted. We can't wait to carry on with our businesses in North Wales and are excited about the future"

The event as a whole celebrates entrepreneurs and new businesses from all over Wales with over 2,500 applications submitted from across the country for this year awards.  


Prof Dylan Jones-Evans OBE founded the awards in 2016. He said: “"I am delighted that Cufflink has been recognised by the judges this year and has become the 2022 North Wales Start Up of the Year. Billy and his team have come a long way since they won the cyber Start Up of the year back in 2020 and I am delighted that they are continuing to develop the business and demonstrating that North Wales is a great place to start and grow a technology-based business" 


The other three businesses on the short list for North Wales Start Up of the Year were Revive! Auto Innovations; Holyhead-based The Old Bakery; and internet of things business, DewinTech.