Project:

Responsible Adventure

Overview:

This project will promote North Wales as a leading sustainable tourism destination. It aims to attract additional visitors in a way which is environmentally sustainable and considerate to local communities by maximising the social, economic and cultural benefits to the region. This is a multi-element project that forms part of a sustainable and eco-tourism package to develop a new sustainable cable car, slate explorer and eBus network.

The project will prioritise environmental sustainability with a decarbonisation strategy which looks to provide a green alternative to moving its customers around sites and North Wales. The Welsh language, culture, and heritage will be enhanced by offering an insight to the cultural heritage along the route of an eBus and providing historical context on the slate landscape in North Wales.

Ambition North Wales is working with lead sponsor, Zip World Ltd to develop this project.

Lead Sponsor:

Objectives

Additional GVA

Generate up to £20 million net additional GVA

Job Creation

Create up to 175 new jobs for the region

Investment Targets

£6.2m

Growth Deal

£0m

Other Public Sector

£6.2m

Private Sector

£12.4m

Total Investment

Which stage has the project reached?

Stage01.
Determine the Project context:

The planning phase of the spending proposal. Assessing the strategic context for the project and demonstrating how it provides synergy with other projects within the portfolio.

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Stage02.
Preparing the Strategic Outline Case:

The scoping phase of the project. Making the case for change and identifying the preferred way forward.

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Stage03.
Preparing the Outline Business Case:

The planning phase for the project. Identifying the options that provide value for money, confirming the affordability of the project and determining the arrangements for the successful delivery of the project. 

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Stage04.
Approval of the Outline Business Case:

The Outline Business Case is presented to the North Wales Economic Ambition Board for approval. When approved the procurement phase of the project can begin. 

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Stage05.
Preparing the Full Business Case:

The procurement phase of the project. Recording the findings of the procurement and confirming the management arrangements for the delivery, monitoring and evaluation of the project.  

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Stage06.
Approval of the Full Business Case:

The Full Business Case is presented to the North Wales Economic Ambition Board for approval. When approved the implementation phase of the project can begin. 

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Stage07.
Project Implementation and Monitoring:

The project implementation phase. The Full Business Case is used as a reference point to deliver the project and monitor progress. 

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Stage08.
Project Evaluation:

The post project implementation stage. Evaluating how well the project was delivered and lessons learnt.  The Full Business Case is used to determine the extent the anticipated benefits were delivered and realised.

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Key Members

  • Rhodri Owen Head of Projects, Zip World
  • Lucy Dean Chief Economist and Director Quod